· MemeGen AI · Research report · 3 min read
How Many People Are Using Memes
Statistics report: meme usage in 2024
Key Takeaways
- More than 3 billion people share memes on social media and funny content (Forbes).
- 75% of internet users view or share memes weekly (Pew Research Center, 2024).
- TikTok and Instagram are the leading platforms for meme content (Statista, 2024).
- Memes are most popular among users aged 18-34 (Pew Research Center, 2024).
Memes are a staple of online culture, especially among younger audiences. Platforms like TikTok and Instagram facilitate an environment where memes thrive, driven by the preference for visual, short, and humorous content. As memes continue to evolve, they are becoming an increasingly important part of digital marketing and online conversations.
Introduction
Memes have become a major part of online culture, serving as a form of digital communication, humor, and social commentary. Their reach extends across social media platforms like Instagram, Facebook, Twitter, and TikTok, engaging millions of users daily. This report delves into how many people are using memes, focusing on user engagement, platform trends, and the demographics that contribute to meme culture.
Meme Popularity Overview
Memes are a prominent feature in today’s internet landscape. According to a recent survey conducted by Pew Research Center in early 2024, approximately 75% of internet users reported sharing or viewing memes at least once per week (Pew Research Center, 2024). Among these users, 30% share or create memes on a daily basis (Pew Research Center, 2024).
Usage Across Platforms
Memes are particularly popular on certain social media platforms:
Instagram: Over 90 million users engage with memes on Instagram each month, making it one of the leading platforms for meme content (Instagram Internal Data, 2024).
TikTok: Memes are a key component of TikTok’s short-form video content. A study from Statista suggests that 70% of TikTok users (approximately 700 million users) actively interact with meme-like videos (Statista, 2024).
Twitter: On Twitter, memes drive conversation trends. An estimated 60% of viral tweets in 2024 contain memes or are meme-related (Twitter Trends Report, 2024).
These numbers highlight that memes are not only popular but are actively driving user engagement across different platforms.
Demographic Insights
Age Groups
The majority of meme users fall into the 18-34 age bracket, making up nearly 65% of the total meme-consuming audience (Pew Research Center, 2024). Interestingly, engagement is growing among older users, with 15% of meme engagement now attributed to users aged 50 and above (Pew Research Center, 2024).
Geography
Meme consumption is highest in the United States, India, and Brazil, where internet usage is high, and the youth population drives social media trends (Statista, 2024).
Future Trends
With meme culture evolving rapidly, it’s expected that platforms like Threads and emerging AI-driven content services will further integrate memes into their engagement models. The rising popularity among older users also suggests a trend toward broader demographic adoption.